Marketing Best Practices
from LMS Internet CEO – Matt Law

YouTube Marketing Explained

In today’s post, we’re going to learn about YouTube and video marketing, another marketing arsenal weapon as defined in the Four Steps of Marketing. While you’re probably already familiar with Google’s Goliath YouTube, you might not be familiar with how to leverage Video Marketing for your business.

Before I go on too much further, here’s some statistics you need to know about video and video marketing!


Why your Company Should Spend More with Bing Ads

Whenever I mention setting up a pay per click (PPC) advertising campaign to any of my clients, they immediately think Google. However, I’m not always talking about Google. Often, I’m talking about Bing Ads.

I’m not sure why so many people consider Bing a second class citizen, or why they don’t have much confidence that they’ll get results there.

A lot of people still don’t even know that Bing joined hands with Yahoo to offer a common pay per click advertising platform. Yeah, that means when you sign up for Bing Ads, your campaigns not only show up in Bing, but also in Yahoo.


Why Nonprofits Seldom Innovate

In today’s post, I’ll be sharing a few reasons why nonprofit organizations struggle with innovation, change, and growth. The purpose of this post isn’t to discourage you from innovating, but rather help you understand some of the struggles you’ll face along the way. While it isn’t easy to grow a nonprofit organization, it happens all the time in the real world. Some of these organizations are doing amazing things and fulfilling the purpose they were created for.


When Four Step Marketing Doesn’t Work

It is sad, but true.  Sometimes the Four Step Marketing process doesn’t work for my clients.  Over the last few weeks,I’ve been thinking about the the clients which implemented Four Step Marketing into their businesses.  I’ve seen some amazing success with some clients experiencing over 400% growth in just seven months.  Others have seen about 100% – 300% growth.  Unfortunately, we’ve also seen some flat liners.  In today’s post I’ll share with you my though process of why all the marketing and changes didn’t work for these clients.


What is Your Marketing Message?

I saw this a while back while driving. What is your overall marketing message? This granny puts her message right on the back of her car. I laughed because this is actually really good marketing if she wants a man! Because of this text on the back of her car, you know that every “older” guy is going to look in her window and see if she really is “sexy” or not. Odds say, that one of these guys will think she is attractive and perhaps wave her down.


Using SMS Marketing to Grow Sales

In today’s post we’re going to teach you how to use SMS or Text Message Marketing to grow sales. The good news is that I’m going to give you some keywords to try out so you can see exactly how this works as well. However, before we go too much further I want to give you some crazy stats about Mobile Marketing and SMS marketing so you’ll be 100% confident that this is the WAVE OF THE FUTURE!


Use Social Media to Grow Sales the RIGHT WAY

I’ll start off today’s post, but sharing my views on Social Media won’t be popular. Especially by so called marketing experts. But as a Marketing Consultant, I share with my clients that accountable marketing is all about the truth. So before you judge me on my views with Social Media to grow sales, please at least hear me out. Yes, we have used social media as part of a marketing plan. But doubling or tripling a small businesses revenues quickly simply can’t be done by focusing on social media to grow sales. In today and tomorrow’s posts, we’ll define the truth about social media and how you can capitalize on your competitor’s social media mistakes.


Understanding Google’s Panda Update

In February of 2011, SEOs when crazy!  Google changed their algorithms to include a new animal!  Panda!  The Panda update was designed to knock down some of the poorer quality websites and to improve the higher quality websites.  It did just that and left most SEO companies and business owners scratching their heads! In today’s…