Marketing Best Practices
from LMS Internet CEO – Matt Law
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How to Leverage Your Marketing Dollars

The third step in the Four Step Marketing Process states that we “measure” and “leverage” the marketing arsenal. You might be thinking, no duh Matt, but 99% of business owners I meet don’t really MEASURE their marketing. When I teach marketing, there is always a former business owner who comes up after a session and tells me their horror story. Here are a few I’ve heard through the years. The Billboard Business Owner – “Matt, you might not believe this, but last year I spent over 2 million dollars in marketing. We spent about $400K on billboards and I had no idea what was working at all. I wish I knew back then what you’ve just taught me.”

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Practical Marketing, The Marketing Arsenal

Lessons on Innovation – 3 Lessons I learned about Innovation

Let me start off by saying, I love innovation. I love seeing a superior product. I love it when stuff just works flawlessly and beautifully. I’m relentless in the pursuit of excellence and often to a fault as I borderline on perfection. So, when I see a problem, I notice it right away. I try to solve it in my head. Sometimes, I have an ADHD/OCD moment and start fixing things right away, only to realize that I should have planned things more carefully. Over the last 24 months of starting our growth plan, I’ve learned much about innovation and what the TRUE cost of innovation really is. Today, I want to share with you 3 lessons I’ve learned about innovation and why it should be handled carefully.

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The USP and Conversion

3 Questions to Determine if Your Love Your Customers

A few years ago I visited Seattle for a two day consulting gig. I was meeting a long time client and we were discussing his Unique Selling Point and why his customers should buy from him verses his competitor. During this discussion, he began to get uncomfortable with my questions. I quickly found out that he didn’t offer a guarantee, his prices were hire than competitors, and he refused to take orders by phone. When I asked him about shipping services and disputes over broken products or late arrivals, he shared that in most cases, it would be the customer’s responsibility to pay for returns and replacements. “So why should people buy from you verses your competitors then?”, I asked pointedly. His answer nearly made me laugh out loud. In today’s post, I’ll share with you 3 ways to tell if you love your customers.

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The USP and Conversion

The Truth About Customer Service Guarantees

Over the years of speaking to business owners, I’ve had dozens of conversations about the subject of customer satisfaction and money back guarantees. As I dig through the company’s unique selling point, often I’m forced to ask tough questions about their inside reality and why people should buy from them verses their competitors. In today’s post we’ll look at why companies should care about their customers enough to guarantee their product or service and be willing to put their money where their mouth is.

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The USP and Conversion

Cheapest or Best – Why People Buy on Value

Cheapest or Best? It is a question that we all think about often when buying, but something that isn’t discussed at length. Some people, will always default to the cheapest product they can buy without regard for quality. Others will gladly buy the best item with the most features without regard for the price tag. But what about the majority? I’m talking about those that want to spend wisely and get still get something that provides quality. In today’s post we’ll look at the differences and why I believe people will gladly pay more if you can prove your product’s worth with a strong USP.

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Platforms & Offers, Practical Marketing, The USP and Conversion

Touching Hearts and Opening Wallets

How many times have you felt pressure to buy something? It might have been a salesman, a family member, or even a friend that applied this subtle pressure to make a purchase. We’ve all felt that pressure at some point or another. If we end up buying because of external pressure, more times than not we’ll experience buyer’s remorse. In today’s post, I’ll share about the connection between logic and heart, and why relationship is the most important thing when it comes to gaining customers and keeping them for life. The best way to explain this process is with a short story.

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The USP and Conversion

How to Land an Expert Marketing Mentor

Often times I’m asked, “Matt will you mentor me?”  The email often continues with a sad story of financial loss, a troubled life, or other strange burden.  In most cases, they are legitimate needs and hurts from kind hearted people.  Sometimes, the email is rude and the person attempts to manipulate me.  Basically, they tell me that if I am really a good person and really care about people, I will gladly say yes and provide training or marketing services for FREE.  In today’s post, I’ll share with you how you can land unlimited

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Practical Marketing

ReLaunch – When Marketing Doesn’t Work

Sometimes great ideas don’t work. As a marketer and consultant, I want to offer great ideas to my clients. Over the last five years, I’m happy to say that the majority of campaigns we’ve created have done very well. On average, we’ve seen most of our client’s revenues and business grow by around 25% per year. Some have grown by more than 400% and others have flatlined depending on the type of business and their willingness to implement the marketing ideas we share. Sometimes however, I miss it, and the concept implemented doesn’t pan out. In today’s post I’ll share why this doesn’t bother me and how “failures” actually become amazing stepping stones for success.

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The Marketing Arsenal