Marketing Best Practices
from LMS Internet CEO – Matt Law

When Four Step Marketing Doesn’t Work

It is sad, but true.  Sometimes the Four Step Marketing process doesn’t work for my clients.  Over the last few weeks,I’ve been thinking about the the clients which implemented Four Step Marketing into their businesses.  I’ve seen some amazing success with some clients experiencing over 400% growth in just seven months.  Others have seen about 100% – 300% growth.  Unfortunately, we’ve also seen some flat liners.  In today’s post I’ll share with you my though process of why all the marketing and changes didn’t work for these clients.

Details

Retargeting/Remarketing with Google AdWords

Remarketing with Google AdWords is an excellent way to keep reaching potential customers, even after they’ve visited and then left your website. Why do this?  Because if you set up a remarketing campaign, you can continue to show prospects your ads as they search Google or visit other websites. It’s a powerful way to get visitors that didn’t buy from you back to your website to increase your chances of gaining a sale by “retargeting” them. (“Remarketing” is the term Google AdWords uses for “retargeting.”)  In today’s post I’ll walk you through this process!

Details

Four Step Marketing Video Example

In today’s post, I wanted to create a sample video for the Four Step Marketing process. In this video, I explain to business owners why “marketing” isn’t just branding, but a complete approach to growing revenues. Remember, marketing must be measurable and accountable! Your business should be generating leads with the use of offers. You should have a strong marketing automation system in place for following up! And if you want people to buy your product, you’d better have an amazing Unique Selling Point. Enjoy!

Details

Why Nonprofits Seldom Innovate

In today’s post, I’ll be sharing a few reasons why nonprofit organizations struggle with innovation, change, and growth. The purpose of this post isn’t to discourage you from innovating, but rather help you understand some of the struggles you’ll face along the way. While it isn’t easy to grow a nonprofit organization, it happens all the time in the real world. Some of these organizations are doing amazing things and fulfilling the purpose they were created for.

Details

PAX TIRES – When Innovation Goes Wrong

In today’s post, we’re going to continue talking about step one of the Four Step Marketing method. For companies to have a stronger USP or unique selling point, they must innovate. Innovation is a great thing, but what happens when innovation goes awry? Sometimes when companies innovate, great ideas turn out VERY bad! In 99% of these cases, it is simply because the company didn’t research enough to see the future or how their customers might respond. In the end, the changes they create backfire and customers lose faith. A while back I wrote a post about prioritizing innovation which might be helpful reading before diving into this post. However, in this post you’ll learn why not every idea, is a good idea.

Details

Innovation Makes Marketing Easy

In the Four Step Marketing method, we teach business owners that their overall marketing message is also called their USP or Unique Selling Point.  The USP goes into all of their marketing and is what makes their prospects take interest in working with them.  In today’s post, I’ll be sharing a few tips for improving…

Details