In today’s post, I want to give some practical advice for both business owners and marketers who are trying to grow and become better with their marketing skills. It is really just a matter of balance! With all the options available for marketing, it is impossible to become an “expert” at everything all at once.…Details
Today I wanted to write about something that EVERY business owner faces when they start, the skepticism of others. As the entrepreneur, you were born to think outside the box! You’re a risk taker! You’re competitive and probably hate working for other people. Why? Because something inside of you tells you that there is more…Details
Over the past few weeks, I’ve done quite a few postings on innovation and defining your unique selling point, which is step 1 of the Four Step Marketing process. When I speak with most business owners regarding their USP, I’ll be the first to admit that the process is a little awkward. As an entrepreneur myself, I understand the connection that business owners have with their business. It is their baby! They have pride in what they do and why they do it. However, sometimes I meet entrepreneurs and organizational leaders who have lost focus on the main thing. Out of desperation to hit a home run, they neglect to focus on base hits.Details
In today’s post, I’ll be sharing about innovation and how it helps a company compete and WIN! When you bring up the word “innovation”, most business owners think of BIG changes that they need to make to their operations and systems. However, I believe that innovation is in fixing many small things so that your customers and prospects feel like you deeply care about them. Today I’ll share with you some innovations and a book I suggest when it comes to improving your business.Details
Whenever I mention setting up a pay per click (PPC) advertising campaign to any of my clients, they immediately think Google. However, I’m not always talking about Google. Often, I’m talking about Bing Ads.
I’m not sure why so many people consider Bing a second class citizen, or why they don’t have much confidence that they’ll get results there.
A lot of people still don’t even know that Bing joined hands with Yahoo to offer a common pay per click advertising platform. Yeah, that means when you sign up for Bing Ads, your campaigns not only show up in Bing, but also in Yahoo.Details
Google AdWords released their new Enhanced Campaigns this past February in an effort to simplify building, managing, and measuring mobile, desktop, and tablet search ad campaigns. They also did this to RAMP UP ADVERTISING REVENUES on mobile devices! Up until now, switching over to AdWords Enhanced Campaigns has been optional for advertisers, but on July…Details
There are some great WordPress plugins out there that can help you with search engine optimization, and with the overall optimization of your website. I’ve used a ton of them. Some work, some don’t. Some are clunky, some are easy. In my experience, these are the top three WordPress SEO plugins available. Most people ask…Details
When this post goes live, I will have swallowed a little blue pill. I will be totally out of it… and yes, that is a good thing. Today I’m having some major dental work done. As many of my friends and readers know, I hate going to the dentist and I especially hate people working in my mouth. Because of my “fear of dentistry”, I avoided going to the dentist for about five years back in the early 2000’s. In 2006, I ended up having to face my fears when I cracked a tooth on a Tootsie Roll. In today’s post I’ll share with you why I now go regularly, pay more than most people, and how the power of influential marketing affected my decision.Details
In today’s post, I am going to be talking about affiliate marketing… but not the kind where you promote other people’s products! As a consultant, I often meet business owners trying to grow sales and revenues and one great solution for people selling online, is to create an affiliate program. Today I want to share a few ideas for taking your army of affiliates, and making it easy for them to promote you. When you do this, they will come to your program, and you’ll see the huge boost in traffic and revenues.Details
In 2009, I met a client who had about thirty microsites. At first, I thought this was pretty odd that a client would have so many different small websites. “Isn’t this hard to manage?”, I asked him to figure out why go through all this trouble. He then showed me his analytic account and I quickly realized exactly why he did this. He generated 50% of all his traffic from his microsites!Details