Marketing Best Practices
from LMS Internet CEO – Matt Law

Twitter Advertising Options

If you have the budget, it’s easy to gain more exposure for your business on Twitter with Twitter Advertising. In today’s post, I’ll cover the three current choices for advertising on Twitter. They are Promoted Tweets, Promoted Accounts, and Promoted Trends. All of these Twitter Advertising options provide a fast way to build a community…


Three ways to Build a Powerful Unique Selling Point

In today’s post, I’ll be teaching you how to come up with a Strong USP for your business.  While most businesses copy what their competitors are doing, I’ll share with you today how you can set your company apart from the competition to win more customers by saying exactly what the customer wants to hear.  Remember, we don’t want to copy a company!  We want to beat them into a pulp and take their customers!


Purchase Banner Ad Space to Promote Your Business

In today’s post, we’ll talk about an easy way to purchase banner ad space. While the alternative to buying banner ad space is to advertise on Google’s Display Network, many businesses would do well to advertise on a specific website where they can specifically target their audience.

While there is the opportunity to reach out and contact certain websites one at a time, I find that it is easier to go through networks which help you manage your budget, track clicks, and see the overall progress of your campaigns.


Following Others on Twitter to Get Followed Back – Don’t Do It!

The other day I saw I had seven new followers in about an hour on Twitter. As I reviewed these people, I could quickly see that they follow as many people on their twitter accounts as follow them. For example, one guy had over 100,000 followers, but he followed 100,000 people himself. I’d like to see him read through 100,000 people post in one day. So let’s get to the point!

Are you mass following people on Twitter just to get them to follow you back? I know, you think it’s an excellent strategy for building your business, but I’m sorry to burst your bubble, but it just isn’t Even some of the most well-respected gurus recommend it, and yes, I know you’re thrilled at seeing that number of followers on your Twitter profile increasing every day, but I strongly disagree with it.


Getting Your Traffic Back After Penguin Update

The date was April 24th, 2012. Webmasters woke up with some serious heart burn! They logged onto analytics to see why their sales were down for the day only to find that they’d lost most of their keyword rankings. From page one to page ten in a matter of hours! What was going on? Soon they would find that Google had yet cracked the SEO whip again. In today’s post I’ll be sharing about the Google Penguin Update and what you can do to get your traffic back.


SEO for Ecommerce Websites

In today’s post, we’ll be talking about Long Tail Keywords and how to optimize ecommerce websites. Over the last five years I’ve had the opportunity to work with some pretty big stores online. Today, I’ll lay out the blue print for optimizing these stores and some of the best practices for ecommerce SEO in 2013. There are plenty of options for businesses these days! Big Commerce, Shopify, Magento, Volusion, OS Commerce, Zen Cart… and I’m sure I’m forgetting a few others. However, shopping carts are pretty much the same really. Products get listed into categories and then they are published by store owners hoping to land sales. The truth is, some shopping carts are more SEO friendly than others.