Marketing Best Practices
from LMS Internet CEO – Matt Law

Using SMS Marketing to Grow Sales

In today’s post we’re going to teach you how to use SMS or Text Message Marketing to grow sales. The good news is that I’m going to give you some keywords to try out so you can see exactly how this works as well. However, before we go too much further I want to give you some crazy stats about Mobile Marketing and SMS marketing so you’ll be 100% confident that this is the WAVE OF THE FUTURE!

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Use Social Media to Grow Sales the RIGHT WAY

I’ll start off today’s post, but sharing my views on Social Media won’t be popular. Especially by so called marketing experts. But as a Marketing Consultant, I share with my clients that accountable marketing is all about the truth. So before you judge me on my views with Social Media to grow sales, please at least hear me out. Yes, we have used social media as part of a marketing plan. But doubling or tripling a small businesses revenues quickly simply can’t be done by focusing on social media to grow sales. In today and tomorrow’s posts, we’ll define the truth about social media and how you can capitalize on your competitor’s social media mistakes.

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YouTube Marketing Explained

In today’s post, we’re going to learn about YouTube and video marketing, another marketing arsenal weapon as defined in the Four Steps of Marketing. While you’re probably already familiar with Google’s Goliath YouTube, you might not be familiar with how to leverage Video Marketing for your business.

Before I go on too much further, here’s some statistics you need to know about video and video marketing!

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Five Key Tips for Saving Money with Google AdWords

Today we’re going to cover saving money with Google AdWords. As a marketing consultant, I need to tell you that while I suggest the use of Google AdWords for many of my clients, I don’t necessarily like them. In fact, it is more of a love-hate relationship for me! Over the last few years, I’ve seen Google initiate many, many, changes to SEO, AdWords, and their entire operations, which all end up benefiting Google, and not small businesses. I’ve seen the cost of clicks go up significantly and even many good advertisers banned because of their specific industry without one phone call from Google to explain.

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The Marketing Arsenal Explained

In today’s post, I want to explain the marketing arsenal or step three in the Four Step Marketing process. In previous posts, we’ve discussed how having a strong USP or Unique Selling Point will help with conversions. We’ve also shared some posts about capturing leads. Today, we will discuss the marketing arsenal, which is step number three in the Four Step Marketing Process.

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Create a Custom URL Shortener

There are several reasons why you’d want custom or personal URL shortener, but the number one reason you’d probably want one is for tracking purposes. In today’s post, I’ll walk you step-by-step in how to create a custom URL shortener. If you’re reading this today, you’ve probably come across this post through a search for how to do this. The good news is that this video will walk you through that process. However, I’d also like to share a couple more tips here on this post.

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Practical Steps for Building your Online Tribe

You’re content is the connection point where other potential tribe members may connect with you. For example it could be located on a Blog post, in a video on Youtube, Podcast, or website. Content is the FREE INFORMATION you provide that is openly available to the public for discovery. The key here is that your content is is the entry point for potential tribe members who may decide to let you be one of their chiefs.

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