Lessons on Innovation – 3 Lessons I learned about Innovation

Let me start off by saying, I love innovation. I love seeing a superior product. I love it when stuff just works flawlessly and beautifully. I’m relentless in the pursuit of excellence and often to a fault as I borderline on perfection. So, when I see a problem, I notice it right away. I try to solve it in my head. Sometimes, I have an ADHD/OCD moment and start fixing things right away, only to realize that I should have planned things more carefully. Over the last 24 months of starting our growth plan, I’ve learned much about innovation and what the TRUE cost of innovation really is. Today, I want to share with you 3 lessons I’ve learned about innovation and why it should be handled carefully.

3 Questions to Determine if Your Love Your Customers

A few years ago I visited Seattle for a two day consulting gig. I was meeting a long time client and we were discussing his Unique Selling Point and why his customers should buy from him verses his competitor. During this discussion, he began to get uncomfortable with my questions. I quickly found out that he didn’t offer a guarantee, his prices were hire than competitors, and he refused to take orders by phone. When I asked him about shipping services and disputes over broken products or late arrivals, he shared that in most cases, it would be the customer’s responsibility to pay for returns and replacements. “So why should people buy from you verses your competitors then?”, I asked pointedly. His answer nearly made me laugh out loud. In today’s post, I’ll share with you 3 ways to tell if you love your customers.

The Truth About Customer Service Guarantees

Over the years of speaking to business owners, I’ve had dozens of conversations about the subject of customer satisfaction and money back guarantees. As I dig through the company’s unique selling point, often I’m forced to ask tough questions about their inside reality and why people should buy from them verses their competitors. In today’s post we’ll look at why companies should care about their customers enough to guarantee their product or service and be willing to put their money where their mouth is.

Cheapest or Best – Why People Buy on Value

Cheapest or Best? It is a question that we all think about often when buying, but something that isn’t discussed at length. Some people, will always default to the cheapest product they can buy without regard for quality. Others will gladly buy the best item with the most features without regard for the price tag. But what about the majority? I’m talking about those that want to spend wisely and get still get something that provides quality. In today’s post we’ll look at the differences and why I believe people will gladly pay more if you can prove your product’s worth with a strong USP.

Touching Hearts and Opening Wallets

How many times have you felt pressure to buy something? It might have been a salesman, a family member, or even a friend that applied this subtle pressure to make a purchase. We’ve all felt that pressure at some point or another. If we end up buying because of external pressure, more times than not we’ll experience buyer’s remorse. In today’s post, I’ll share about the connection between logic and heart, and why relationship is the most important thing when it comes to gaining customers and keeping them for life. The best way to explain this process is with a short story.

Four Step Marketing Video Example

In today’s post, I wanted to create a sample video for the Four Step Marketing process. In this video, I explain to business owners why “marketing” isn’t just branding, but a complete approach to growing revenues. Remember, marketing must be measurable and accountable! Your business should be generating leads with the use of offers. You should have a strong marketing automation system in place for following up! And if you want people to buy your product, you’d better have an amazing Unique Selling Point. Enjoy!

Why Nonprofits Seldom Innovate

In today’s post, I’ll be sharing a few reasons why nonprofit organizations struggle with innovation, change, and growth. The purpose of this post isn’t to discourage you from innovating, but rather help you understand some of the struggles you’ll face along the way. While it isn’t easy to grow a nonprofit organization, it happens all the time in the real world. Some of these organizations are doing amazing things and fulfilling the purpose they were created for.

PAX TIRES – When Innovation Goes Wrong

In today’s post, we’re going to continue talking about step one of the Four Step Marketing method. For companies to have a stronger USP or unique selling point, they must innovate. Innovation is a great thing, but what happens when innovation goes awry? Sometimes when companies innovate, great ideas turn out VERY bad! In 99% of these cases, it is simply because the company didn’t research enough to see the future or how their customers might respond. In the end, the changes they create backfire and customers lose faith. A while back I wrote a post about prioritizing innovation which might be helpful reading before diving into this post. However, in this post you’ll learn why not every idea, is a good idea.

Chaos, Innovation, and Entrepreneurial Focus

Over the past few weeks, I’ve done quite a few postings on innovation and defining your unique selling point, which is step 1 of the Four Step Marketing process. When I speak with most business owners regarding their USP, I’ll be the first to admit that the process is a little awkward. As an entrepreneur myself, I understand the connection that business owners have with their business. It is their baby! They have pride in what they do and why they do it. However, sometimes I meet entrepreneurs and organizational leaders who have lost focus on the main thing. Out of desperation to hit a home run, they neglect to focus on base hits.

Innovation = Competing on Value NOT PRICE

In today’s post, I’ll be sharing about innovation and how it helps a company compete and WIN! When you bring up the word “innovation”, most business owners think of BIG changes that they need to make to their operations and systems. However, I believe that innovation is in fixing many small things so that your customers and prospects feel like you deeply care about them. Today I’ll share with you some innovations and a book I suggest when it comes to improving your business.