Social media is so much more than just “social”. It’s an integral part of the way we communicate and relate to others. It was only a matter of time before the business sector caught on to this phenomenon. Now an active social media presence can be the lifeblood of your organization. It can be the fastest way to get your ideas out to your most interested customers. It can be the easiest way to break bad news about a product. Social media has impregnated every aspect of marketing and a lot has changed. Here is everything I have learned about Orlando social media firms so you can learn from my mistakes.
A Picture Is Worth A Thousand Words
A picture will always get you more attention than just words. Newspapers editors figured this out, long ago and now dedicate their most talented photographers to ‘first page’ stories. Judging from my first Facebook profile picture; it took me a little longer to catch on. A logo as a profile picture is probably OK but a picture of a finished product is better. A Twitter post about a big merger is nice but the pictures of your staff celebrating are better. You get it, and Orlando social media firms do too. If your firm hasn’t asked you for pictures of things pertaining to your business, they aren’t concerned about
Yes, It’s Mandatory – Social Media Firms
In the beginning it seemed that social media engagement took such a huge chunk of time out of my daily routine, I wondered if it was even worth it. It is! Any small to medium sized business that is not taking FULL advantage of a free marketing platform can’t be taken seriously. You don’t need to be on every network. As an experienced Orlando social media firm, LMS is thoroughly educated on the pros and cons of each platform and can pick and choose which sites will work best for you.
What Does That Button Do?
Just as my ghastly haircut in my first Facebook profile picture, not knowing the message you are sending can cost you dearly! Paid advertising can be a great way to get your brand in front of an even larger audience but it’s important to be viewed as relevant not “spammy” or irritating. Just like the best television commercials capture your attention seemingly by accident, an online advertisement can increase brand awareness in a natural way. Not understanding the function of each social media platform means you won’t realize your expectations like you thought. It’s worth it to hire a professional to best reach your social media goals.
As a business owner, it can be tempting to use social media as merely a “sales gimmick”. Orlando social media firms that are worth their weight should have you posting about ideas and topics that interest your target audience. Take the Ford models for example. They became a YouTube sensation through a series of videos giving makeup and beauty tips. You bet your bottom dollar the Ford name and emblem was featured in each and every one of those videos.
As a proven and experienced Orlando social media firm, LMS is uniquely equipped to answer your toughest questions. When you look good online, we do too!