Marketing has changed, a lot! Access to the internet changed the game, so too did smartphones. Social media interaction is now more common than a phone call. The World Wide Web has been woven into the fabric of our everyday lives. That, my friends, is just where Orlando Marketing Consultants are most successful. It’s easy to get lost in a sea of buzzwords and be unable to decide what’s most helpful to you and your small business. Here are the honest reviews of the most popular books on marketing. The come from the minds of well-known success stories and are a gold mine of useful information.
Orlando Marketing Consultants Reading List
This book is all about using the art of storytelling to persuade people to believe in the value of whatever it is you are offering. When you believe something, it is so. Just ask the “experts” who swear that expensive hand-blown wine glasses can make a $5 bottle of wine taste like a $20 bottle of wine despite scientific evidence to the contrary. Perception is reality in these cases. Telling authentic stories that never cross the line from embellishing to deceit, you’ll use language to convey your brand’s message in a way that is palatable to your target audience. Marketing guru Seth Godin lays out exactly how people tell great stories and why you need to.
- Buy.Ology: Truth and Lies About Why We Buy by Martin Lindstrum
It’s easy to see that marketing strategies that used to be wildly successful like door-to-door sales and telemarketing are no longer effective; but why? What if we could study the neuroscience behind the brand message and seek to understand why some get through and some are blocked. Before visions of a cheesy sci-fi flick are conjured, think about impulse shopping. By using cues from psychology, big companies design their product and packaging to attract the most attention. You can do the same thing if you understand the desires of your customers and seek to meet them in a way that only you can.
- The Life of P.T. Barnum by P.T. Barnum
Don’t let the copyright date fool you. Marketing has changed? Not so much. In this autobiography, P.T. Barnum tells a series of hilarious stories beginning in his childhood and leading up to his thriving career as a showman. There’s something to be said for a man who convinced the masses to pay good money to listen to the chatter of a woman presented as the 161 year-old nurse of George Washington. There can be no talk from Orlando Marketing Consultants of “personal branding” or “self-promotion” without the mention of Phineas T. Barnum.
- The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark by Dan Kennedy
Many Orlando Marketing Consultants will tell you to use a promotable message to convey the benefits of your product or service; this is the book that actually tells you how. An easy read in the classic Kennedy “No BS” style, this is packed full of real life examples for making more money. If you’ve ever struggled with the specifics of marketing – this is the book for you. It’s all about marketing strategically to as many customers as you can handle.
These books plus hard work are certain to take your business to the next level.